ARCHITECTURE / MERIT

Goodwill, Omaha 

Owner: Goodwill Industries
Firm: RDG Planning & Design
Photographer: Farshid Assassi

The challenge was to re-brand a nonprofit thrift store with a modest budget. The design explores the use of signage and transparency in a consumer society. A two story concrete and steel structure with point supported glass greets visitors upon entry. In order to keep costs to a minimum, the 17,000 square foot building is primarily exposed burnished block masonry.